Your momma let you date yet?

Online Dating is an emerging trend, one that has been said to have been used or will be used by 1 out of 4 people in my generation.  Out of all the different dating sites that are accessible to the market, eHarmony and Match.com are by far the most popular.  They both are geared toward singles looking for the opposite sex.  eHarmony is unique in that is uses prescreening and personality tests to match people on that share common attributes.  Match.com plays on the fact that it is so big, and users have "many fish in the sea" to chose from.  Both allow users to create profiles so they can seen by potential matches, and allow chat and messaging for setting up face to face meetings.  The websites are able to harness data from user input, and match algorithms to them to sell the user products (or people).  eHarmony will run the user about $19.95 a month for a 12 month subcription, where as Match.com is about $16.99 for a subscription of 6 months.  The value is completely left up to the user, but I could see it valuable if the user was fortunate enough to find a wife/husband out of the service.  Either way, most likely before I get married, somebody will get me involved in an online dating site.